Role overview
This is an exciting opportunity to join the Benelux technical sales team in a field-based commercial role focused on the Belgian market. The Account Manager will be responsible for delivering profitable sales growth, winning new business and developing long-term customer relationships across Belgium.
Working closely with customers, distribution partners and internal teams, the role combines proactive business development with account management and value-based technical selling. The successful candidate will act as a trusted commercial partner, identifying customer needs and translating these into tailored Filoform solutions that support customer success and business growth.
The role is ideally suited to a commercially driven and technically minded sales professional who enjoys market development, customer engagement and creating value through consultative selling. The role will be home-based in Belgium, with regular travel across the Belgian market and wider Benelux region as required.
What our new ‘Account Manager’ will be doing:
- Deliver annual sales, margin and growth targets across the Belgian market in line with the Benelux commercial strategy.
- Identify, target and convert new business opportunities through proactive prospecting, market mapping and structured pipeline development.
- Build, maintain and strengthen relationships with new and existing customers, positioning Filoform as a trusted technical and commercial partner.
- Develop and execute account plans for key customers, identifying opportunities for growth, retention, cross-selling and long-term value creation.
- Conduct regular customer visits, appointments, product demonstrations and technical-commercial presentations to support conversion and account development.
- Understand customer applications, infrastructure challenges and project requirements, and recommend appropriate Filoform products and solutions.
- Manage the full sales cycle from initial contact and qualification through quotation, negotiation, order conversion, onboarding and follow-up.
- Support customers during onboarding and implementation, including product guidance, training and coordination with internal teams where needed.
- Monitor market activity, competitor developments, pricing trends and customer feedback to identify risks and opportunities within the territory.
- Maintain accurate CRM records, pipeline data, opportunity tracking and account activity to support forecasting, planning and performance management.
- Work collaboratively with customer service, operations, technical, finance and intercompany colleagues to ensure a high standard of customer experience and service delivery.
- Support contracts, renewals, commercial agreements and intercompany sales activity in accordance with company processes, pricing guidelines and commercial objectives.
- Represent Filoform professionally at customer meetings, industry events, exhibitions and other relevant market-facing activities.
- Contribute to wider Benelux sales initiatives, strategic planning and continuous improvement activities as required by the Sales Manager Benelux and Sales Director.
- Ensure compliance with company policies, health and safety requirements, legal obligations and ethical business standards at all times.
- Provide regular reporting on territory performance, pipeline quality, key projects, customer developments and forecast accuracy.
- Carry out other duties reasonably associated with the role and aligned to business needs.
The experience our new ‘Account Manager’ will have includes:
- HBO working and thinking level, or equivalent professional experience.
- Strong commercial drive with a customer-focused and results-oriented approach.
- Excellent communication and relationship-building skills in Dutch and English.
- Full driving licence (Category B) and willingness to travel regularly within Belgium and the wider Benelux region.
- Demonstrable experience in B2B sales, with the ability to manage both new business development and existing account growth.
- Proven experience in an Account Manager, Technical Sales, Sales Representative or Business Development role.
- Strong business-to-business sales experience, ideally within infrastructure, construction, utilities, manufacturing or industrial products.
- Demonstrable success in value-based or solution-led technical sales.
- Experience managing customer accounts, sales pipelines and commercial negotiations.
- Track record of identifying and winning new business while also developing existing customers.
- Experience delivering presentations, product demonstrations and customer-facing proposals.
- Exposure to working across multiple stakeholders and functions in a matrix or international business environment would be advantageous.
- Experience using CRM systems and structured sales processes to manage opportunities and reporting.
- Commercial understanding of pricing, margin management and territory planning.
- Relevant sales training, commercial development programmes or technical product training would be beneficial.
How to apply:
If you are interested in this role, applications can be submitted via recruitment@cubis-systems.com before Friday 31st July 2026.
Filoform is an equal opportunity employer, which values differences in our people. We welcome applicants from diverse backgrounds, and we provide equality through our career development opportunities regardless of race, gender, sexual orientation, religious beliefs, nationality, age, and disability
What we offer
- Competitive salary
- Company pension contribution
- A range of healthcare options
- Competitive holidays, including Christmas shutdown
- Employee Committees for Health & Wellbeing and Inclusion & Diversity
- Engagement & Wellbeing initiatives
- Employee referral programme
- Family friendly policies
- Career development opportunities across IPE and the wider CRH Group
Business overview
Join a high-growth global £200m+ revenue business with manufacturing operations within the UK, Ireland, Netherlands, France, and Germany supplying international clients. Our solutions-focused manufacturing offers a whole range of products designed to simplify complex infrastructure projects.
Our market-leading brands, Cubis Systems, NAL, and FILOform, supply smart, safe, and sustainable product solutions to a range of construction sectors. Through innovation, we enable construction partners to optimise efficiency and safety through pioneering products designed for simplicity, speed, and reliability.
About CRH
CRH (NYSE: CRH) is the leading global provider of building materials solutions that build, connect and improve our world. Employing 80,000 people at 4,000 operating locations in 28 countries, CRH has market leadership positions in North America, Europe and Australia. As the essential partner for transportation and critical infrastructure projects, complex non-residential construction and outdoor living solutions, CRH’s unique offering of materials, products and value-added services helps to deliver a more resilient and sustainable built environment. The company is ranked among sector leaders by Environmental, Social and Governance (ESG) rating agencies. A Fortune Global 500 company, CRH’s shares are listed on the NYSE and LSE.
For more information visit: www.crh.com